Transcript

Michael Palumbos (00:46.892)

Welcome everybody to the Family Biz Show. I am your host, Michael Palumbos with Family Wealth and Legacy in Rochester, New York. And today we are excited to introduce everybody to Marcy Chinnapi at Giuseppe's Bakery in Rochester, New York, in the Gates area to be specific. Welcome Marcy. Great. If you could, know, one of the traditions that we have on the show is kinda 

Marciano "Marcy" Chinappi (01:09.518)

Thanks for having us. 

Michael Palumbos (01:16.876)

walk us through your journey to becoming a part of the family business. Some people it's, know, I've been doing this since I was a little kid. And of course that's all I was ever gonna do. And other people were like, I'm never getting into the family business. And then they come back. Tell us about your journey. 

Marciano "Marcy" Chinappi (01:34.862)

Sure. So, started off, I mean, obviously when we were little, the business has always been in our family growing up. It was in my dad's family growing up. His mother did it. Her father did it. My father didn't take ownership of the business until the eighties, mid eighties, late eighties. Prior to that, his mother and her sisters and brothers ran the business. 

Marciano "Marcy" Chinappi (02:02.11)

My father was actually in construction and he owned his own painting company, but always kind of during slow times came back to the business to help his mother out, being my grandmother, you know, anywhere they needed them. Bread, you know, making bread, making sauce, lasagnas, all that kind of stuff. He had the opportunity, being in construction during slow times, you know, the winter months, things like that, he knew that 

Marciano "Marcy" Chinappi (02:31.006)

there was more of a better way to make a good living. I mean, a hard living still, but at the same time, he could make money year round in the restaurant food industry. That being said, he took it over with his brother in the late 80s and they loved the business. I mean, to the point where they knew that it was more, you know, a more consistent income and they took it over. So 

Marciano "Marcy" Chinappi (03:00.59)

That being said, my brother and I, were, my brothers and I actually, was, I have two brothers that were originally involved in the business with my father. In our early teens, we would kind of go in with them, make the bread with them, you know, get there at three, four o'clock in the morning. And it took, my younger brother and myself are actually still involved. But something about it, I mean, the smells, the sounds, like we really love. 

Marciano "Marcy" Chinappi (03:29.486)

You know, we love going in there when we were little, just visiting my father. And when we had the opportunity to, to, you know, see the pride that went into it every day. It just something about it stuck for my brother, my younger brother, myself, my older brother, still helps out on occasion. Again, it's, 

Marciano "Marcy" Chinappi (03:53.678)

When it's ingrained in your family for so long, almost 100 years, you kind of just, drawn back to it. And yeah, I mean, it's just, again, a labor of love. We've made it this far. You think of the catastrophes and everything that this business has gone through in the last 100 years. And I mean, we come motivated every single day for some reason or another. 

Michael Palumbos (04:18.581)

Well, you just said, you know, one of the key words, I love hearing the stories about the obstacles. And I think that our listeners do because it's usually in the obstacles. It's in the, it's in the, I don't want to call them failures, but in learning the ways not to do something that we get stronger. And that's kind of, you know, some of those stories help. So, you know, go back and hit some of the big ones that you guys have been through the years and then talk about what did, you know, what were the stories and 

Michael Palumbos (04:47.416)

How did the family overcome them? 

Marciano "Marcy" Chinappi (04:50.094)

Sure. mean, obviously the most recent, which I'll get into eventually, but I look back and, know, the most recent pandemic that my father and my brother and myself have gone through. I mean, I'm sure, you know, it's like beating a dead horse, uh, uh, talking about this thing. Yeah. Just because we have to, again, you know, coming through motivation. And one of the things that was, we were able to motivate, uh, stay motivated through that was we, we talked a lot about on a daily basis. 

Marciano "Marcy" Chinappi (05:20.43)

imagine what you know, we would say things like imagine what you know, I would say to my father that imagine what your grandfather went through during Prohibition when they said he couldn't sell alcohol. Imagine what he went through during World War Two. You know, all these things that really I mean, the gas crisis that you know, we weren't going to feel sorry for ourselves. You know, and a lot of sadly, 

Marciano "Marcy" Chinappi (05:49.774)

a of people have in last three or four years, they felt, I mean, there's really no, I'm not judging because there's been a lot of good friends that have lost their businesses and they've had to shutter things that have been, businesses that have been around for a hundred years. But you look at those strong old companies, especially in Rochester that have gone through so much over the last hundred years. I mean, we still have a lot of businesses. 

Marciano "Marcy" Chinappi (06:18.606)

Again, we weren't going feel sorry for ourselves. We were going to come in. My father, myself, my, we didn't miss, and I don't want to, we hang our hat on this. In 50 years, when I'm talking to my grandkids, I'm going to feel proud that I said I did not miss one day of work in the three years. again, it's like the people before us, my grandmother, her brother, they didn't miss it either. 

Marciano "Marcy" Chinappi (06:48.506)

you know, it's just, that's where, like, that's our foundation. You know, Brad is our foundation, but, you know, that's what we always say. The dough is what started this whole thing. But, just, just, we're going to hang our hat on the fact that we just kind of trudged through and got through it, you know. 

Michael Palumbos (07:11.15)

That's awesome. the Dunkin' Donuts, as soon as you said what you were saying, the Dunkin' Donuts commercial from years ago, time to make the donuts, time to make the bread. We just do, you know, this is what we do. We chose this life, we wanna do it, let's make it happen. Come heck or high water, good for you. In the business today, it's you and your brother mostly. Who else is there on a regular basis? 

Marciano "Marcy" Chinappi (07:39.446)

My dad is here so much. I there's that old saying from the Goodfellas movie. He's there so much he could be a chair. My dad is here every single day. So today's Monday. Mondays and Tuesdays are retail operations closed. So like I try not to come in on like a Monday or Tuesday just to really get like a nice day away where I can do things at the house. But my father is here and has been here seven days a week. 

Marciano "Marcy" Chinappi (08:09.326)

every day since I was a ch he missed the day here. wedding here, we got a it it difficult fo day off. Us are involved day to day operations. is a saint as well. She w in in a local school 

Marciano "Marcy" Chinappi (08:38.638)

I'm sorry, in the food service section of one of the schools in our area. And she retired five years ago, and now she heads up all of our catering. she does all the calls, takes care of all the customers. We still cook all the food. We can't get her to in and help cook the food. without her, mean... 

Marciano "Marcy" Chinappi (09:04.782)

It's she handles an insane amount of calls every day. 

Michael Palumbos (09:10.37)

That's great. Put it into perspective for those listening. How old is mom and dad? How old are you got? You and your brother. 

Marciano "Marcy" Chinappi (09:17.678)

Yep, my father turned 71 this year. My mother is 70. I turned 42 this year. My brother, Joey Jr., turns 41 this year. 

Michael Palumbos (09:29.718)

Okay, that just helps. And do you and Joey have kids? 

Marciano "Marcy" Chinappi (09:33.646)

Thank you. So I have actually four. have an 18 year old son that is off pursuing his dreams of playing hockey. He lives in Boston, so we miss him very much. I have a 16 year old daughter who is here, you know, three or four days a week helping at the counter, taking care of tables. And then I have an 11 year old and eight year old. Joey Jr. has a two year old son and then a baby girl on the way. 

Michael Palumbos (10:00.566)

Got it. congrats. That's nice. You know, and it's nice. know, some of the kids come in and they're doing their thing and helping out. So many times and there's there's no right or wrong about family business. It just is. And and I think, you know, one of the things is if we get too inflexible about, course, you're coming into the family business that causes problems. And if you get too, you know, 

Michael Palumbos (10:29.365)

too flexible and don't even talk about the option that we would love to have you in the family business. So there's that dichotomy of how do you hold this person that you love dearly in your heart to say, don't follow my dreams, follow your dreams. And if your dream and my dream happened to align, then awesome. It's pretty unique and it's hard for some people to do that. 

Marciano "Marcy" Chinappi (10:54.828)

Yeah, along those lines, Michael. So I met, personally, I met at a bit of a crossroads for that. My son was home for the holidays and he was relied on probably a little bit too much. He loves it though. Like he would call me in the morning, even if I didn't have him scheduled to come in and he would constantly ask if I needed help. I don't know if that's because he needed to take some cash home with him back to Boston, but he was here and he really did an 

Marciano "Marcy" Chinappi (11:24.686)

unbelievable job. But aga even from when I was a it. Um I don't know it an you said to feel obligat we're covered when he's 

Michael Palumbos (11:47.95)

That's nice. That's nice. Talk about, you know, the business from the standpoint of throughout history, how did the business make money and what do you do differently today in terms of survival, making money and, you know, those kinds of things. 

Marciano "Marcy" Chinappi (12:07.532)

Yeah, that's that again, that is something that we have gotten good at the pivot. We you know, we kind of call it over here. So so in the when they when my great grandfather and his wife and kids started this company, they were they made Italian bread. They made pizza, which I put it in my bio. If anybody takes a peek at it, we are we if not the first we were the first family to serve pizza in Rochester. 

Marciano "Marcy" Chinappi (12:37.362)

yeah. So, again, he didn't start, he started making bread and his wife said, let's make the pizza. Like we did at home, but you know, being back, back in Italy and we'll see if people want it. they, so that was one, they added that. And then my grandmother had a really good sauce recipe. So, you know, let's make gnocchi. Let's start selling. So we got bread, pizza and gnocchi is kind of a weird combo, lot of cars, but. 

Marciano "Marcy" Chinappi (13:06.932)

it, you know, and then, know, my grandfather would say, do you remember they used to make the display it out? It's an Italian pastry. They started making that. So it was one thing after another, again, not making enough money in one section, adding something else to the point now where Michael, we that this company, we constantly say it is could be four or five companies. All you know, you can you can branch off into a sandwich shop. 

Marciano "Marcy" Chinappi (13:35.404)

this place. You could do pizzeria. You could do a catering company. You could do a full service restaurant. You could do a full service, full self bread company. we didn't, I mean, we didn't realize how much we were actually doing. We just came in and did it before the pandemic. you know, when the help issue kind of happened now, you're like, my God, we do so much. I mean, we're cleaning Romaine, you know, for salads. 

Marciano "Marcy" Chinappi (14:04.758)

for our dining room. And were seven days a week at that point, cleaning and at the, the same kitchen across the way, making sub roles for a deli up the street, you know, so I'm having, you know, we had 40, 52 employees and everybody kind of did their thing. You know, this guy's doing this, this guy's doing that. But again, five, six different companies. 

Marciano "Marcy" Chinappi (14:34.902)

Now, our pivot now currently is so during the pandemic, we again, this is such a it's gotten so old that bringing it up, but the pandemic itself changed the way so many people do things with their in their own business and their walls. We were actually. 

Michael Palumbos (14:53.934)

apologize for bringing that up. The pandemic was a game changer. It's one of the biggest things that we've seen in our generation and had to live through and figure out what we're going to do. anything that you're talking about right now is somebody else is going through something and said, I didn't think of that one. You know what, I'm going to grab that. So I appreciate you talking about it, Marcy. 

Marciano "Marcy" Chinappi (15:15.374)

Okay, so kind of along, so my dad and, you we said we have to do something to make this business run a little bit smoother with less hands, you know, and less help. We were fortunate enough that a couple bakeries in our areas, they were some of the, like I just talked about, some of those that are gone. 

Marciano "Marcy" Chinappi (15:40.174)

You know, a lot of good people, a lot of hard workers, but it just, couldn't make it work. And I think we were able to make it work just because of our diversity. So anyways, we were blessed with the fact that the phone started ringing for, for product, uh, in 2019, along with our just giant thing that was happening. We decided to expand our bakery just based on, um, 

Marciano "Marcy" Chinappi (16:07.946)

it really was a lot of speculation. We were hoping to kind of go that route anyways, you know, to expand our bakery and kind of focus on that just because, again, it was our foundation, the bread and the dough, and we kind of wanted to, my brother, myself, and my father, we wanted to kind of expand but simplify at the same time. 

Marciano "Marcy" Chinappi (16:31.662)

you know, so we're not cleaning the Romaine and we're not doing this, which we still do today, but just in a way smaller scale, but put all of our focus into our bread. We went, we, we, when we did that in 2019, we had around 20 accounts, wholesale accounts, the delis, the grocery stores, the restaurants. Um, and it, once we put this equipment in place in 2019, the business started to grow. I mean, we went from 

Marciano "Marcy" Chinappi (16:59.982)

30 accounts, you 15, 20 accounts to 40 in the matter of a week. And then we went from 40 wholesale accounts to 80 in the matter of two months. When the pandemic hit and those companies went, we service around 300 wholesale accounts on a daily basis. We have two vehicles and four runs that we manage on our own. And then we deal with 

Marciano "Marcy" Chinappi (17:28.63)

around six to seven third party distributors. They're called bread men in our area, where they come in with their cube vans and they pick up, you know, 30 stops or, and, and, and that's kind of where that, when I brought the pivot in, that's that pivot that we kind of made because we had to, but we also got lucky and it's been really, really, really good, going that way. So. 

Michael Palumbos (17:58.926)

Let me see if I make sure I understand that. before, you were mostly a retail business, the restaurant, the bakery. If somebody wanted to sub, they could probably stop in and get a sub or a pizza or whatever, right? And then back in 2019, you've got some wholesale places, but about 20 of them, and you decided to really go deep into the wholesale world. let me catch this. 

Michael Palumbos (18:27.15)

They're called bread men? that what you... 

Marciano "Marcy" Chinappi (18:30.53)

That's what they're called, 

Michael Palumbos (18:32.568)

Yeah, great. Whether it's a man or a woman driving the van. It's the bread men and you started working with them. Did you work with them pre pandemic? 

Marciano "Marcy" Chinappi (18:35.244)

Yeah, yeah, 

Marciano "Marcy" Chinappi (18:44.514)

We did. we had one, we one account, one bread man that came in who had two vehicles. And this is actually a cousin of ours who's great grant, whose grandfather, this is, this is going to get a little, little weird, but his grandfather and my great grandfather were brothers. And in my, yeah. So, so that man, his name is Nick Petrillo and my great grandfather, he's a patrol also. 

Marciano "Marcy" Chinappi (19:14.56)

His grandfather and him were partners at a bakery. 

Michael Palumbos (19:18.536)

Is that Patril? 

Marciano "Marcy" Chinappi (19:20.35)

Trillo's Bakery 

Michael Palumbos (19:24.622)

So now I need to tell you a story. Wait before anything, I was doing a summer job for the county of Monroe and one of the guys in my truck loved Patrillo's. We would each go in at like seven in the morning and we would stop the truck when we were in that area, go in, grab a loaf of bread and that would be our breakfast. Cause it was so 

Marciano "Marcy" Chinappi (19:49.346)

Yup. State street. Yup. Yeah. They were good at it. They really did. So anyways, yeah, their grand, their, their, their grandson and I were doing business and my father, we were doing business. He was our, he was the only guy he would show up at three o'clock in the morning, take our stuff and we didn't know where it was going and just took it. And, and that word spread from him, you know, he would be at a bakery picking up pies and they would see our stuff on his truck and say, where'd you get that? 

Marciano "Marcy" Chinappi (20:19.118)

I got it from Giuseppe's, it's my cousin over across town. Call them, they'll, that you can, you know, you can pick up there at four in the morning and that's, and that just kind of exploded. And now we have, you know, six or seven of those guys are here every morning at three, four o'clock in the morning to take the product out. So yeah. 

Michael Palumbos (20:38.062)

Good for you. That's just brilliant in thinking about that, you know, sustain business, be open to opportunities, because you don't know which ones are going to be the ones that do it for you. So what percentage of your business is retail or is retail today versus wholesale? 

Marciano "Marcy" Chinappi (20:57.612)

Yeah. So like you said, I mean, you said, you know, in the past, could people come in for a sub people can come in. Right now we're open Wednesday through Sunday for retail. and we are, our dining room is still open. we do lunches from 11 o'clock until four o'clock, Wednesday through Saturday. And that's just me. I'm a glutton for punishment, but at the same time, I, I love the lunch crowd. so. 

Marciano "Marcy" Chinappi (21:27.08)

right now we're about half and half between retail and wholesale. So 50 % retail, 50 % wholesale. again, that 50 % wholesale and that 50 % retail could be their own business. It's like, you know, a family could sustain on, one or the other of those. But again, the way my family is, glutton for punishment if it is, or just a passion for people in service, we do both and we love it. So yeah, currently. 

Marciano "Marcy" Chinappi (21:56.206)

Currently, yeah. 

Michael Palumbos (21:57.996)

So in working in a family business, from your perspective, what are your favorite parts about being part of a family business that just for you just resonate? 

Marciano "Marcy" Chinappi (22:11.214)

I mean, lot, a lot every morning when I get up, there's a passion for it. I love our employees. really do. Especially now, like you don't realize how I'm sorry. So now I realize it. But, years ago, you kind of not that you took them for granted the people that work for you for granted. 

Marciano "Marcy" Chinappi (22:39.052)

because I've always had a passion for people. Now I really personally enjoy each one of them for their own reasons. Is one of them maybe a little bit slower at this than that? Yes, but they come here every day. We're at about 30 employees right now, but these people, they work so hard and... 

Marciano "Marcy" Chinappi (23:06.19)

I think there's a kind renaissance coming back to family owned and independently owned businesses. And the main reason I can say that is, so right now our head baker was an employee of another bakery in town. So I have three guys all in our bakery that have all worked for other bakeries, family owned bakeries that, you know, a couple of them are gone. 

Marciano "Marcy" Chinappi (23:33.58)

they just they draw to the family, the family atmosphere, I guess, you know. I mean, it's short and simple. I like just the personalities, you know, are really real. I it's really what draws me here every day. Again, I love service. I love people. Again, kind of a Renaissance. So I have somebody working up in our bakery that was working for me when she was 

Marciano "Marcy" Chinappi (24:02.574)

15 years old. She left for few years. She came back because that service, you know, taking pride in, you know, putting 40 restaurants or 40 delis worth of food, you know, bread on a truck every day. It feels good, you know, watching that truck leave and, walking in a grocery store and seeing your product, something that you physically handled at a grocery store 40 miles away. 

Marciano "Marcy" Chinappi (24:31.278)

is, you know, and I'll a text from from some of our employees, hey, I'm in Geneva, the bread that we made this, I'm looking at the bread that we made. It's beautiful. You know, it really is a good feeling. 

Michael Palumbos (24:44.046)

Aside from business, favorite family tradition. 

Marciano "Marcy" Chinappi (24:50.35)

My mom's beef cutlets at the holidays. Again, the holidays are rough. December is rough. Christmas Eve and Christmas morning, walking in and not having to worry about making food because my mother took care of it, know, a kettle of sauce or that and on a personal level with my immediate family, my kids. 

Marciano "Marcy" Chinappi (25:17.524)

Once the holidays are over that waking up in Sienam is beautiful. 

Michael Palumbos (25:23.342)

Michael Palumbos (25:25.905)

As you're looking at your business 10 years from now, 20 years from now, or even right this moment, what are you seeing as like your biggest priorities? Now let's start with that. Right now, if we're looking just on the three years, what are your biggest priorities for the next three 

Marciano "Marcy" Chinappi (25:44.472)

years. 

Marciano "Marcy" Chinappi (25:45.163)

Yep. Again, pivoting, constantly putting our energy and our resources back into the business the way we have the last 30 years. our next, our next priority, we own a piece of property up the street. We'd love to kind of put our business in that we've been running for the last 18 years. we really want to, get, 

Marciano "Marcy" Chinappi (26:09.816)

house the business in our own piece of property this way in 30, 40 years when my brother and I are ready to kind of hang it up or do whatever, we'll have a really nice portfolio with our own property to kind of either pass on to the next generation, the fifth generation, or just again, making the best financial decisions is going to be our main goal. 

Michael Palumbos (26:34.094)

What do see as the pains for you? What keeps you up at night? What are the obstacles right now? 

Marciano "Marcy" Chinappi (26:42.19)

Um, I mean, just constant food costs, you know, the food that the issues of food costs, um, the, uncertainty of, uh, um, God, God forbid something, you know, a catastrophe were to happen again. Uh, I mean, we'll get through it. We, we have, like I told you before, all those different things that this business has gotten through. Uh, right now I feel like we're stronger than ever. Um, uh, helps good. I honestly like. 

Marciano "Marcy" Chinappi (27:13.494)

own your own business, what I mean? So, you try to convey that to t for us. Um, I mean not s know, it's on us. So we'r have to do my brother, my to take to let will stress really, we feel good right 

Michael Palumbos (27:39.342)

Are you a reader? 

Marciano "Marcy" Chinappi (27:40.44)

sure 

Marciano "Marcy" Chinappi (27:40.601)

at all? I am. I love to read. 

Michael Palumbos (27:43.214)

Have you read the book? So I have something for you that I try to impart little pieces that you you're giving us your time. Finished up reading a book called Extreme Ownership by Jocelyn Wilson. Have you read that? 

Marciano "Marcy" Chinappi (27:56.824)

Choco Wilnick you said? 

Michael Palumbos (27:58.828)

Willink, he's a former Navy SEAL and he does a great job of helping owners understand leadership and that, know, up and down the chain. So it's like, 100 % it's always on you and 100 % it's always on everybody else on the team and figuring out how to transition to that period at that time. 

Michael Palumbos (28:28.654)

And to have that fully functioning team up and down the chain is a really helpful, it just makes you unstoppable. 

Marciano "Marcy" Chinappi (28:37.324)

Yeah, I just wrote it down. I'm going to read it. And actually you said that guy's name. He is on probably your biggest competitor podcast on Spotify that I have listened to an interview with him. So, you guys are far off from that podcast. I don't think so, but I'll have to check out Jaco. Yeah. Yeah. 

Michael Palumbos (28:56.822)

I'm trying to think, let's see what else. 

Michael Palumbos (29:04.558)

We talked about family in and out of the business. You're a reader, what are your favorite books that you've read in the last year or so? 

Marciano "Marcy" Chinappi (29:16.302)

Yep. So I love The Outliers is really an awesome book. Malcolm Gladwell did an unbelievable job. so we're a hockey family. So there was constant hockey references back to that. That book was amazing. I'm trying to think. I mean, I usually read it once a year, but one flew over the cuckoo's nest. I love Jack Nicholson in the movie, but that book is unbelievable. 

Marciano "Marcy" Chinappi (29:44.142)

I love bios, I love business bios. I'm a big music guy, so I'd say anything with like Jerry Garcia, The Grateful Dead, again, that was a business engine that kind of took place and they didn't even want it to happen and they just got good at it. And they still make money. They still make money now. mean, you could, you know, they're still working hard to make, I see everything with The Grateful Dead, you know, 

Marciano "Marcy" Chinappi (30:13.846)

symbol on it. You know, just they're constantly trying to it's just it's an engine that they just kind of keep going. Yeah. 

Michael Palumbos (30:23.546)

I got it. If you're talking to another family business that was just going through some tough times or just looking for advice, they're getting together, what is your advice to other family businesses? 

Marciano "Marcy" Chinappi (30:37.166)

you 

Marciano "Marcy" Chinappi (30:38.086)

know, especially a ye constantly hearing suppo local, support local, su you drive by a fast food a line, you know, a line advice to people is really are a family business, 

Marciano "Marcy" Chinappi (31:07.406)

you know, or, people that feel sorry for you. Really let people know that there's, and like I mentioned earlier with our staff that takes pride in seeing the product that they handled at a store 40 miles away, really let people know that you're a family, that hands-on family, and you're, I mean, whatever you could do to convey that to your customers, that, mean, 

Marciano "Marcy" Chinappi (31:36.748)

We try our best at it, know, my dad, myself and my brother were here every day. So we're shaking people's hands. We're talking to people. that's something that's going to be missed if it's, if it's gone, you know, and, I don't know if that's something to tell. 

Michael Palumbos (31:56.046)

Let me add to that. 

Michael Palumbos (31:58.406)

No, no, this is great. So two things. One, there's a company out there, Edelman. They put a document out there called the Edelman Trust Factor or something like that. they basically, family-owned businesses have like a 40 % more trust, 20 % more trust. I don't remember what the number is, but significant amount more trust inherently on both their... 

Michael Palumbos (32:24.93)

their team members, the employees and from their customers. Then a privately or then a non privately held company or a publicly owned company, they're just different, and people get that. So the fact that you're putting family owned on there, I would even take it a little step further, tell the stories, especially on your packaging, on things so that people get that. 

Michael Palumbos (32:53.006)

I just was at a friend's house on Friday night over the weekend and he hands me a beer, a Sierra Nevada Brewing Company beer. And I don't know if you've ever had one of those, but at the top of the can, it says family owned and operated and argued over. I snapped a picture of it and I throw down my, you know, my LinkedIn profile, you know, platform and it just kind of took off over the weekend. How many people really liked, you know, that idea. So. 

Marciano "Marcy" Chinappi (33:08.621)

Okay. 

Michael Palumbos (33:23.182)

shine, shine a light on make it proud, tell the stories, you know, your great, great grandfather, your grandfather, they've gone through and they've done things and your grandmother and into your grandmother's, you know, secret sauce that they decided that they're going to bring in and, you know, let people know those stories. I've seen, in places where like on the menu, they talk about why this, you know, 

Michael Palumbos (33:52.236)

You know, it's, isn't just Nyankee. This is our grandmother's Nyankee who did ABC and her name was this and she was from here. And that connection really helps people an awful lot. Stories. I'm a big fan of, and I've learned telling stories. This is why I do the podcast. I want your story to be out there because I want people to know, you know, who's Giuseppe's bakery and their family owned. It's fourth generation today and hoping to go to the fifth generation and. 

Michael Palumbos (34:21.654)

you know, like to your point, you know, family business is the economic engine of upstate New York. The economic engine across the world, more, you know, there's more family owned businesses out there than anything else. It's like 68 or 70 % of all businesses are family owned at some level. But in upstate New York, I think, you know, with everything that we've been through through the years between losing Kodak and Xerox not being as big and, you know, all of that stuff, we used to be this big blue collar. 

Michael Palumbos (34:51.66)

you know, community and we're not anymore. But it's that family businesses that have stepped up and got innovative and thought about things differently that has really made a difference. So I hats off to you and your family for everything that you've been doing for the community. Those, you know, the jobs that you have through the years, think about how many people were employed through the years, not just this year right now, but for the hundred years that you guys have been doing this stuff, whether it was just your family or others. 

Michael Palumbos (35:21.07)

That's a lot of help to this community. 

Marciano "Marcy" Chinappi (35:23.438)

Yeah, that's beautiful, That's a great way of putting it, a great way to think about it. Just talking this podcast, I might open the store up today. We're closed officially, but I might open it. I'm feeling ready to go here. 

Michael Palumbos (35:37.422)

I'm 

Michael Palumbos (35:38.402)

glad, I'm glad. I think we covered everything. You're doing a great job. Continue being the dad, being the husband, doing the things that you do and running the business. Don't be afraid, in my opinion, to turn it into 10 times, 100 times what you're doing today. But that book, Extreme Ownership, will help you to 

Michael Palumbos (36:07.32)

to juggle some of that stuff. If ever, know, one of the things that, I tell all of our guests is that once you're an alumni of the show, you have the resources of our business at your disposal anytime that you need it. We're here to help you guys. And I'm one of those guys, you know, I'm a self-proclaimed geek about business. I love everything about it. 

Marciano "Marcy" Chinappi (36:08.75)

Yeah, yeah, yeah. 

Michael Palumbos (36:36.878)

And so I probably read not a book a week, but I'm probably every two to three weeks reading a book. My intern who started with me like late November, early December, he's like, since I've been here, you've read four books and are telling me all these ideas from those books and what you're learning from them. goes, you ever stop? I'm like, so like you. 

Michael Palumbos (37:03.662)

You know, you want to open up the restaurant. I'm like, I want to come in and help. I'm to put on the apron on. I'm going be with you. it's fun. my wife is like, I can't believe how much you enjoy serving these people and learning about business and trying to help these people do what they're doing. I'm like, it's just part of it. that energy that you have, simpatico. you know, same thing. 

Marciano "Marcy" Chinappi (37:11.465)

That's cool. 

Michael Palumbos (37:33.516)

Really appreciate that. 

Marciano "Marcy" Chinappi (37:35.022)

Gotta have that passion, that's for sure. I tell my wife every day, it's the old saying, but like, if you love what you do, she'll say, how was work today? I didn't work today. know, it's corny and old, but literally, I don't feel like I worked. You know, I just, I don't know, I still have the passion. I love it. You do too. Clearly you do a great job. So, yeah. 

Michael Palumbos (37:56.366)

All right, well, thank you, Marcy. Appreciate you joining us today. So again, it was Marcy Chinnappi with Giuseppe's Bakery in Gates, New York. Please everybody, if you get a chance, you're driving through there, just go stop in and grab something, go to lunch at Wednesday to Sunday or Wednesday to Saturday. Really good, good, good, good stuff. My wife and I will be out to check it out for sure. 

Marciano "Marcy" Chinappi (38:17.08)

Yeah. 

Michael Palumbos (38:25.358)

My name is Michael Palumbos. I'm with Family Wealth and Legacy in Rochester, New York, and this has been the Family Biz Show. Tune in to the next episode, everybody. We love sharing these stories. And if you know somebody that should be on the show, if you've got a family business that you know and love and they should be sharing their story, please tell them to get in touch with us. Thank you, everybody, and have a great day. 

Marciano "Marcy" Chinappi (38:50.766)

Thanks Michael.